We believe in the artistry, emotion, and rawness that goes into metal music. We believe in the impact it can have on those who listen and rely on its words to keep grinding every day. Whether you're in the gym pushing through that last rep or in the car on the way to work just trying to keep everything all together, through this brand, we aspire to spread the bond that is shared by those who express themselves through the art of metal music.

It's not just about screaming vocals or heavy riffs that make your car speakers want to explode. We become expressive through this music we love. We need it to pump our selves up. We need it to help us get up in the morning. We need it to help mourn or grieve. Through this bond we share, we created this brand to give back to the metal music industry what it has given to us.

We are metalheads to our core and have our own personal stories of how metal music has helped mold us into who we are today. We are people who have been postiviely impacted by the lyrical and instrumented artistry expressed by various metal bands and artists.

We are all shapes and sizes no two of us alike. If you see us on the street, you may not think we would be one of you by the way we look but, to us, we believe that demonstrates the power metal music has. Through it, we all share the passion and love for the foundational audible aspects of the music and we are not to be withheld to a particular physical stereotype.

At our core, we possess a deep love for metal music which we aspire to express through this brand while helping advance the metal music genre in the process.

We are metal.